If something is under 5k, I'm willing to read it on my laptop at times. Other than that, I want to be able to just click a few buttons to download and sideload. Often, I don't read things when I encounter them so saving it is important whether I am going to read it on my laptop or my ereader. I also like using Read It Later so that I don't have to be online to get access to a story.

Ease is really, really important to me. Also, how a story is presented does become an accessibility issue for a lot of people.